This was taken from a presentation done by Danielle Katz at a Dallas training event in August. “Your brand is what other people say about you when you’re not in the room” *WHEN BRANDING YOURSELF IT CANNOT BE ABOUT BEACHBODY* 1. What do you want your brand to represent? Make a list of three things that define you.. 2. Be BIG and BOLD.. Don’t be afraid to stand out! Quite a few brands go unnoticed. 3. If everyone jumped off a bridge, would you? -Don’t use corporate pictures and post.. make your own! -If you see something posted by other coaches in your Newsfeed more than 5 times DON’T USE IT.. -But be careful.. don’t reinvent the wheel, just customize it! 4. What do cat videos have to do with anything? – Yes they are cute and funny but have nothing to do with your business. -YOU need to go viral, not a cat or dog or cute kids that aren’t your own.. – Branding is your opportunity to tell your story 5. Know your audience! Post items directed toward your ideal customer and that they will follow you for. How to Monetize Your Brand 1.Keep links simple Delete thumbnails and make sure to add your picture 2. Every post should have a call to action! Make statements like “share with someone” “Is this you?” Everything should have a question or action. 3. Aim for viral! This is very important due to Facebook algorithms.. the more you post and have comments the more you will show in Newsfeeds. Almost all of your post should come with a...
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